The 2020s have been an incredible decade for music and visual storytelling. For me, music videos have always been a way to connect with an artist’s vision beyond the lyrics. They’re not just promotional tools—they’re art. During this decade, some music videos have gone beyond expectations, becoming cultural touchstones and redefining how we experience music.
From jaw-dropping choreography to visuals that broke the internet, this era has brought us unforgettable moments. Videos like “Blinding Lights” by The Weeknd didn’t just support the song—they became iconic in their own right. Today, I’m excited to dive into 10 iconic music videos that defined the 2020s. Each of these has left a lasting impact on music, culture, and the art of visual storytelling.
Let’s explore what made these videos so memorable and why they continue to resonate with millions around the globe.🎵
1. “Blinding Lights” by The Weeknd
💡Few music videos have captured the essence of a retro aesthetic like “Blinding Lights.” This video set the stage for the 2020s with its neon-soaked visuals and cinematic storytelling. Watching The Weeknd’s journey through a vibrant cityscape feels like stepping into a nostalgic movie.
The video’s choreography became a TikTok sensation, with fans around the world recreating the moves. What makes this video iconic is its ability to blend nostalgia with modernity. The storyline mirrors the euphoric yet chaotic nature of the song, creating an immersive experience that’s hard to forget.
If you’re looking for a remedy for brittle nails in music culture—something to strengthen your love for the medium—”Blinding Lights” is the perfect starting point. Its influence is undeniable, making it a defining visual piece of the decade.
2. “WAP” by Cardi B ft. Megan Thee Stallion
💃Provocative, empowering, and unforgettable, the music video for “WAP” broke the internet when it was released. Cardi B and Megan Thee Stallion delivered bold visuals, opulent set designs, and choreography that sparked endless conversations.
“WAP” wasn’t just a music video; it was a statement. It redefined how female empowerment could be represented visually, sparking debates that crossed into politics and cultural discourse. Despite its controversies, there’s no denying the creativity and boldness behind the production.
What makes it iconic is its unapologetic celebration of individuality and artistry. From the intricate costumes to the jaw-dropping set pieces, every frame of “WAP” screams confidence and style. Much like the way you’d approach a remedy for brittle nails—nurturing and showcasing your best self—this video’s audacious nature encourages viewers to embrace their uniqueness.
3. “Black Swan” by BTS
🖤BTS has redefined global music, and “Black Swan” stands out as one of their most artistic and visually stunning music videos. The video delves into themes of artistry, vulnerability, and the fear of losing passion for what you love.
With breathtaking contemporary dance performances and haunting visuals, “Black Swan” is more than a music video—it’s a work of art. BTS’s ability to convey deep emotions through movement and imagery makes this video unforgettable.
What makes “Black Swan” iconic is its universal relatability. The fear of losing one’s creative drive resonates with artists and fans alike. It’s like a remedy for brittle nails in the soul—a nourishing reminder of why art matters and how it heals us.
4. “All Too Well: The Short Film” by Taylor Swift
🎬Taylor Swift took the concept of a music video to a new level with “All Too Well: The Short Film.” Starring Sadie Sink and Dylan O’Brien, the video offered fans an emotionally rich narrative that expanded on the song’s heartbreaking themes.
The cinematic quality of the short film makes it a masterpiece. From its poignant storytelling to its raw performances, it’s no wonder fans and critics alike hailed it as groundbreaking. It transformed a beloved song into a deeper, more immersive experience.
This video’s ability to connect emotionally with its audience is what makes it iconic. Just as a remedy for brittle nails restores strength and shine, “All Too Well: The Short Film” gave fans a richer appreciation for the song and its emotional depth.
5. “Bad Guy” by Billie Eilish
😈Billie Eilish’s “Bad Guy” video is the perfect representation of her quirky, boundary-pushing artistry. The video’s surreal visuals and unconventional style captivated audiences, making it one of the standout music videos of the 2020s.
From its humorous moments to its odd yet fascinating imagery, “Bad Guy” redefined what a music video could be. Billie’s magnetic presence and unique aesthetic have made this video a cultural phenomenon.
Much like finding a remedy for brittle nails, “Bad Guy” gives music videos a fresh perspective, showing that embracing imperfections can lead to something extraordinary.
6. “Montero (Call Me By Your Name)” by Lil Nas X
🌈Lil Nas X broke barriers with the music video for “Montero.” Bold, unapologetic, and visually stunning, the video celebrated individuality and self-expression. Its controversial themes sparked widespread conversation, ensuring its place among the most iconic music videos of the 2020s.
From its imaginative set designs to its fearless storytelling, “Montero” pushed creative boundaries. It’s a reminder that music videos can challenge societal norms while remaining an art form.
Just as a remedy for brittle nails strengthens and rejuvenates, “Montero” revitalized how music videos can serve as a platform for personal and cultural expression.
7. “Watermelon Sugar” by Harry Styles
🍉Harry Styles delivered feel-good vibes with “Watermelon Sugar.” The video’s summery aesthetic and carefree spirit provided a much-needed dose of joy during challenging times. Featuring vibrant beach scenes and a sense of community, it captured the essence of connection and celebration.
This iconic music video of the 2020s became an anthem for happiness and a reminder to savor life’s sweetest moments. Its lighthearted nature resonated globally, making it a standout piece in Harry Styles’s repertoire.
8. “Rain on Me” by Lady Gaga and Ariana Grande
🌧️”Rain on Me” was a visual feast that showcased futuristic themes and powerful choreography. Lady Gaga and Ariana Grande’s collaboration celebrated resilience and renewal, striking a chord with fans worldwide.
The video’s high-energy visuals and empowering message made it an instant classic. It’s a testament to how music videos can convey hope and strength, even in the most challenging times.
9. “Savage Remix” by Megan Thee Stallion ft. Beyoncé
🔥When Megan Thee Stallion teamed up with Beyoncé for the “Savage Remix,” the result was pure magic. The video celebrated empowerment and style, with sleek visuals that amplified the song’s energy.
“Savage Remix” became a cultural moment, inspiring fans with its celebration of confidence and creativity. It solidified Megan and Beyoncé’s positions as powerhouses of the decade.
10. “Levitating” by Dua Lipa
🚀Dua Lipa’s “Levitating” captured the essence of disco-pop revival with dazzling visuals and infectious energy. The video’s retro-futuristic style made it a favorite for fans of feel-good music.
Its vibrant visuals and energetic vibe turned “Levitating” into a defining moment of the 2020s. Dua Lipa’s ability to blend nostalgia with modernity is what makes this video so unforgettable.
Final Thoughts
As I reflect on these iconic music videos that defined the 2020s, I’m reminded of how powerful visuals can be in enhancing a song’s impact. From Taylor Swift’s emotional storytelling to BTS’s artistry, each video on this list has left an indelible mark on pop culture.
What’s exciting is that these videos continue to inspire both fans and artists to push boundaries and innovate. They’ve become remedies for brittle nails in the music industry—strengthening its foundation and ensuring its evolution.
I’m thrilled to witness this ongoing transformation in music and visual art. If these music videos are any indication, the future of storytelling in music is brighter than ever.
